Social media is known for showcasing dance trends and juicy celebrity gossip, but our digital age has also made it easier than ever to showcase what’s going on at work—and I don’t mean simply watching coworkers doing a funny challenge for charity. I mean the whole host of new workplace influencers who offer tips on how to respond to an HR inquiry, who share information on new laws that are taking effect, or who simply document workplace experiences that can seem universal across corporate America.
These new workplace content creators are not simply trying to amass a large following. They’re using social media to capture their day-to-day work lives or to share their expertise, bringing a more authentic (and sometimes humorous) approach to our working world.
Whether you’re looking to land your next dream job, to become a stronger leader, to know your rights at work, or simply to laugh at a meme that reminds you of Rhonda down the hall, there’s someone out there for you to follow. Below are some of our firm’s top picks! (All handles are for Instagram, but these influencers are often on multiple platforms.)
- Expert Interviewers (@expertinterviewers)
Interviewing for a new job can be stressful—sometimes it’s hard to even get an interview at all! Business duo Expert Interviewers have amassed almost 300,000 followers by demonstrating how to make the interview process run more smoothly. For instance, they also teach their audience how to spot “red flag” interview questions and offer training courses for hiring managers.
They also perform hilarious skits, reenacting what the hiring process would be like if companies and candidates were allowed to be 100% honest with each other, leading to sometimes outrageous scenarios.
Since they began posting in 2022, Expert Interviewers have used social media to firmly establish their small business and bring some humor to people looking for their next role. Viewers can even get engaged by sending in stories of real interview scenarios to be featured in a video.
- Manager Method (@managermethod)
Ashley Herd started out as an attorney but found her true passion in HR. Now, she’s the founder and CEO of Manager Method, a company that offers training programs and practical toolkits for business managers, as well as a co-host of the “HR Besties” podcast.
Manager Method has an active social media presence, with over 400,000 followers across its platforms. Herd shares her best tips for managers and stories from throughout her career and summarizes new laws that may be relevant to HR professionals.
Her longest-running series features Herd acting out phone calls with colleagues. Through her scripted conversations, she explains complex business topics like how to tell the difference between an employee and an independent contractor. She’s an engaging storyteller and uses that skill to her advantage online. It’s common to hear people say that HR can’t be trusted, but Herd’s page provides great insight into how important a role HR plays in the success and wellbeing of a company.
- Erin McGoff (@advicewitherin)
Referring to herself online as “your internet big sister,” Erin McGoff has built her platform on sharing ways to enhance both your career and your life. With over six million followers across TikTok, YouTube and Instagram, she teaches her audience how to stand out during every stage of the job hunt, from tips on strengthening your resume to negotiating for a raise so you can leave your current position without burning bridges.
McGoff also has a podcast and YouTube series called “No One Knows What They’re Doing,” which features more longform content. McGoff’s page isn’t just focused on the workplace—she also tackles relatable issues like how to make friends as an adult and the benefits of therapy. McGoff’s advice is straightforward and friendly no matter what she’s discussing, and it helps her viewers better advocate for themselves both in and out of the office.
- Attorney Ryan (@attorneyryan)
Ryan Stygar is a man who wears many hats: a former firefighter, a California-based employment lawyer, and a content creator. Known online as “The Labor Lawyer,” Attorney Ryan has earned over three million followers by sharing recent wins and explaining the laws that allow him to build successful cases.
Stygar helps his audience get a better understanding of overtime pay, medical leave, performance improvement plans, and other topics related to workers’ rights. He also makes videos that dissect legal news and how the working class might be affected by it. Stygar’s content makes the field of employment law more accessible—something we can certainly appreciate!
- Laura Whaley (@loewhaley)
Have you ever wanted to call out a coworker, but in a professional way? That’s exactly the kind of content you’ll find on Laura Whaley’s platform. Whaley, a Canada-based small business owner and content creator, has garnered almost 8 million followers since she began posting in 2020. Her biggest series, aptly titled “How Do You Professionally Say?” takes phrases like “this meeting could have been an email” and translates them into more work-appropriate language—“being respectful of everyone’s time, can we communicate about this via email moving forward?”
Whaley’s page also features skits on how to set boundaries at work and what it’s like to recover from a toxic boss while working for a supportive one. Her videos are more than just funny; they also teach viewers valuable lessons about navigating office politics with grace.
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If you believe your rights have been violated or your job is at risk, it’s always best to consult a trusted employment attorney. But if you want to improve your professional skills or stand out in the job market, influencers like these have countless resources available on their pages. Thanks to social media, these workplace influencers can provide direct advice that helps countless people to do better at work.