By Kristen Prinz
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Drawing on nearly twenty years of guiding executives through complex and even career-defining negotiations, Kristen Prinz offers a modern, flexible roadmap for negotiating in her book, New Rules of Negotiation: How to Shift Power and Get What Matters, out November 3rd, 2026 and available now for preorder.
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Everyday negotiation has changed.
Negotiating is no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is negotiating—at work with managers, clients, teams, and vendors, and at home with family or friends, and even with ourselves.
Yet many people still rely on the old rules. Traditional advice to remain detached, use data-driven arguments, and employ hardball tactics no longer reflects how humans actually make decisions. When the negotiation truly matters, it is rarely simple. It is personal. It is emotional. And it requires more than one fixed way of doing things.
In New Rules of Negotiation, Kristen’s real-world case studies from her employment law practice build the framework of the book, allowing you to get clear on what you actually want and providing the tools to get there. Her process is driven not by the old, adversarial idea of negotiations having a winner and a loser, but by letting your values and your authentic personality guide your approach to get what truly matters most to you.
The reviews are in
“You negotiate every day—but when it matters most, you often lose sight of what you truly want. In New Rules of Negotiation, Kristen Prinz reframes negotiation as a process of clarity, self-awareness, and personal power. Drawing on decades as an attorney, she offers a practical framework for aligning your actions with your values. Because the real goal isn’t winning—it’s getting what matters.”
—Debbie Millman, Host of Design Matters
“I've read most leading books on negotiation, but this one goes deeper by helping readers find their unique path to success. Kristen Prinz offers a compelling perspective on achieving ambitious goals while remaining true to oneself.” —Andrew Sykes, Professor at the Kellogg School of Management and CEO of Habits At Work
“Kristen Prinz is a master of her craft. She translates her sharp intuition into a profound yet practical toolkit that proves the best deals aren't driven by ego, but by a clear understanding of your core values.” —Donna F. Zarcone, CEO and Corporate Director
“In my work guiding executives through career transitions and bounce-backs, negotiation is a constant, and always human at its core. Kristen delivers a holistic approach to navigating competing interests and interpersonal dynamics, equipping readers to create momentum and negotiate with purpose and precision.” —John Challenger, President & CEO, Challenger, Gray & Christmas, Inc.
“The hardest negotiations we have are those with ourselves. The New Rules of Negotiation brilliantly tackles the fears, assumptions, and internal barriers that hold us back from getting what we truly want and deserve. Packed with real-world examples and actionable tools, it is an essential guide for anyone ready to step into their personal power.” —Maria S. Doughty, President and CEO, The Chicago Network
“What sets The New Rules of Negotiation apart is Kristen Prinz's recognition that great negotiators and leaders do not all look or sound the same. She shows readers how to leverage their unique strengths with confidence and authenticity, offering an essential framework for developing leadership more equitably across organizations.” —Dorri McWhorter, CEO, Executive’s Club of Chicago
“Kristen Prinz brings an unusually authentic, values-driven and often very funny perspective to negotiation. The result is a grounded, insightful guide to securing what you want and need in negotiations involving real relationships and real stakes.” —Clare Murray, Managing Partner, CM Murray LLP, UK
“Kristen Prinz is a master of her craft. She translates her sharp intuition into a profound yet practical toolkit that proves the best deals aren't driven by ego, but by a clear understanding of your core values.” —Donna F. Zarcone, CEO and Corporate Director
Learn more about Kristen’s book on her website at https://kristenprinz.com/