Being a certified B Corp requires a business to look at its environmental, community, and employee impact. That focus is contrary to the traditional model of business where shareholder value is the only measurement that matters.
Although she originally went after the certification because she believed in promoting a social purpose and thought it would attract like-minded clients. Instead, she found that being a Certified B Corp has attracted talent more than anything.
Listen to Emily share her experiences as an employee, an employer and an owner of a Certified B Corp on our podcast Tales From Around the Watercooler.